Pollution, waste of resources and subhuman conditions of the workforce in companies, began to influence the consumer in the decision process of buying a product. On the other hand, companies, not only by legal impositions, but also because they feel sensitized and motivated, have invested in processes and products that minimize the harmful environmental consequences of production and consumption.
In this perspective, aPersistente has sought to be evolve in this line of behaviour, as a result of several strategic decisions, which included the development for Environmental Certification and investments in recycling equipment, as well as the replacement of equipment released from polluting effects. These decisions were driven by the awareness of their social bodies, by the impact that production / consumption can generate in society. It is therefore considered, as a management option, to aggregate the issues of social responsibility as one of the fundamental aspects of its action and intervention.
However, this integration of social and environmental concerns into daily decision-making is not only blurred in these points. Much wider has been its breadth. This globalizing concept extends to other distinct areas, taking into account the community where it is located and the environment where it seeks to move and operate.
Throughout its life cycle, aPersistente has consistently supported social organizations and activities.
But its action goes far beyond that.
Over the time, this company has filed, articulated or entered into partnership, several entities, in which the following stand out:
These are some of the very striking examples of what has been the philosophy and social intervention practiced by this company.